Author Archives: Judy

The Value of Doing It Right … the First Time

Recently, I had the pleasure of meeting with a gentleman that, though now retired, spent a long and illustrious career in marketing and advertising. Some of his best known clients were Wendy’s restaurant, Budweiser and Coca-Cola. Since part of my … Continue reading

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Living La Via Loca

I got an email a few weeks back from one of our customers who is with a semiconductor manufacturer for whom we make evaluation boards.  He asked some good questions that I answered, of course, and I thought this information … Continue reading

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Keepin’ it Smooth: How Surface Roughness Impacts High Performance PCBs

First a disclaimer: I am not an electrical engineer. I am only fluent in my knowledge of PCB fabrication. In other words, much of what I am about to share is borrowed from well- educated and experienced EEs who don’t … Continue reading

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Getting the Right Finish, Before You Start

If you are a fan of John Wooden, the celebrated UCLA coach, you will know that he had more than his share of clever sayings. My husband, who played basketball all his life, and who went to college on a … Continue reading

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All’s Well at West

We really had an outstanding week at PCB West. Preshow registration rose to nearly 2,000 (!) and actual attendance was up more than 30% over last year. Congratulations to Judy Warner and Michael Ingham, whose talk on RF/microwave design and … Continue reading

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Under Pressure: The Sticky Business of Laminating High Performance Multilayer Boards

Bummer! Now, I’m going have Freddy Mercury camped in my head all day singing “Un-dah Presh-ah.”  Well, let me see if I can drown him out with discussing the Wonderful World of PCB Lamination. Even I want to run screaming … Continue reading

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Getting ‘Mixed Signals’ from Your PCB supplier?

A few weeks back, I was having a chat with a national PCB broker who has a unique and broad perspective of the printed circuit board and electronics industry. We were waxing nostalgic about the “old days” and philosophizing about … Continue reading

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