New Search

In a long overdue move, Google has changed its search algorithm, and those publishers that simply cut-and-paste other people’s stories (you know who you are) are going to see their rankings drop bigtime.

In Google’s words, among the four reasons for a ranking drop is this: “The content of the website has been copied from other sites.”

Since Google controls an estimate 67% of all searches performed, this is a big, big deal. CIRCUITS ASSEMBLY and other UP Media Group sites have seen a noticeable rise in traffic since Google’s move.
The Online Publishers Association, a group of content producers that includes some of the most highly trafficked sites in the world, estimates the update will shift $1 billion in annual revenue away from content aggregators back to content originators.
It’s about time.

About Mike

Mike Buetow is editor-in-chief of Circuits Assembly magazine, the leading publication for electronics manufacturing, and PCD&F, the leading publication for printed circuit design and fabrication. He is also vice president and editorial director of UP Media Group, for which he oversees all editorial and production aspects. He has more than 20 years' experience in the electronics industry, including six years at IPC, an electronics trade association, at which he was a technical projects manager and communications director. He has also held editorial positions at SMT Magazine, community newspapers and in book publishing. He is a graduate of the University of Illinois. Follow Mike on Twitter: @mikebuetow
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2 Responses to New Search

  1. John Lambert says:

    Mike,
    Will this mean you can finally get that raise (you deserve)?

    credit, where credit is due…

  2. Mike says:

    Hehe, unfortunately John, no change to the status quo!

Comments are closed.