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New China Consortium to Standardize Interactive TV |
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Written by Mike Buetow
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Tuesday, 29 April 2008 |
BEIJING -- A group of leading Chinese consumer electronics companies today announced the formation of an industry consortium whose mission
is to build and drive the adoption of the next-generation interactive
television and home CE networking interface known as DIVA, or Digital Interface
for Video and Audio. The DIVA Consortium's
charter members (called the Promoters Group) include major CE and home
appliance manufacturers such as Sichuan Chang Hong Electric, Qingdao Haier, Hisense Electric, Konka, Nanjing Panda Electronics, Skyworth
Group, SVA Information, TCL, and Synerchip.
The Promoters Group will demonstrate the DIVA
bi-directional technology next month and expects to release the
specification by the end of 2008. In addition to the transmission of uncompressed video and
audio data, DIVA technology embeds a reliable, high-speed bi-directional data
transmission channel to allow the consumer to locate, connect and control
various CE devices from a DIVA-enabled digital television (DTV). The DIVA interface purports to help streamline and simplify connections among various electronics devices, offering ease of connection and use. Leveraging a single interface, which integrates multimedia and data
communication, the DIVA standard promises to upgrade home networks to a new
level, making DTVs the center of the home entertainment network.
Today's digital interfaces are
point-to-point connections that are limited in their ability to accommodate a
network of devices. DIVA reportedly has
the ability to connect multiple source devices to multiple displays, to monitor
and control various digital home appliances from the TV in the living room, and
to organize various personal and mobile entertainment devices in the same home
network.
The China Video
Industry Association has agreed to fully support the DIVA standard.
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