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Written by Mike Buetow
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Thursday, 25 September 2008 |
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TAIPEI -- BenQ will roll out a line of low-cost, branded notebooks and seeks a five percent market share within two
years.
The firm will have company in the low-cost PC race, however, as it joins Asustek, Acer and
Dell in the budding "netbook" market. The global netbook market if forecast to hit 50 million units in
2009. BenQ has set a goal of 30% share (15
million units).
"For our new products, we hope we can have about five percent
market share in one to two years," BenQ chief executive officer and president Conway Lee said in a press conference today. The company modeled its new PCs, which weigh about 2.2 lbs. and come with 10" displays.
BenQ is the brand name arm of Qisda Co. It had sales of about $1.86 billion in 2007.
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