| In-Vehicle Electronic Sales to Grow 13% in 2008 |
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| Tuesday, 04 March 2008 06:15 | |||
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ARLINGTON, VA – Sales of in-vehicle consumer electronics will grow at a rate of 13% to more than $12.8 billion in 2008, according to the Consumer Electronics Association. A CEA study says the typical American spends nearly 17 hours a week in his vehicle; the firm finds that 38% of the driving age population intends to purchase and install an in-vehicle CE product during the next year. At the top of the list are remote vehicle starters (15%), in-dash navigation systems (13%) and car alarms (12%). There are also strong purchase intentions for technologies like satellite radio, HD radio and DVD players, the company reports. CEA says consumers are more likely to spend money on CE products that are not permanently installed in vehicles than on permanently installed products. This signals consumer desire for flexibility and multi-location use when it comes to buying CE products, the study concludes.
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