Europlacer Americas has rolled out its successful trade-in scheme to the wider placement equipment market. The extended initiative encourages owners of older pick & place platforms to obtain a trade-in valuation against a new Europlacer machine. For many, this overcomes issues around equipment obsolescence, spares shortages and diminishing support capabilities as well as offering the tangible commercial benefits associated with a new machine.

The trade-in initiative has proven exceptionally successful among Europlacer’s own customer base in the US and beyond. The company is famed for its multi-award-winning customer service and still has users with fully-operational placement machines well over 20 years old. As Europlacer grows its market share worldwide, it wants more manufacturers to enjoy the positive experiences of its latest placement technology and support commitment.

“Inevitably, older machines will begin to suffer from parts shortages and difficulties in accommodating software and hardware upgrades due to legacy architecture,” explains President of Europlacer Americas, John Perrotta. “Our trade-in deals offer great value and have proven highly successful. Many Europlacer customers were surprised to learn that their old machine was worth more than they thought. Most of them traded-in for a new machine.”

Now Europlacer is extending its trade-in initiative to placement equipment from any supplier. The reality and objective remain the same: to provide a cost-effective path to a new platform and eliminate potential issues that arise when keeping legacy machines operational. “Again, users of other brands of pick & place machines will face obsolescence. Before they retire those machines, or if their supplier lets them down, they need to speak to us about an attractive trade-in deal,” says Perrotta.

In contrast to older machines that struggle to place modern devices, new Europlacer platforms handle the latest component technologies with ease. Rather than the challenge of maintaining throughput to remain competitive, new equipment typically boosts productivity. It also benefits from responsive, effective and award-winning support from Europlacer that helps to maximize equipment uptime.

“Owners of older machines probably underestimate the value of that equipment within our trade-in program,” Perrotta claims. “It’s too easy to feel entrenched, so we are keen to provide a way out with generous agreements that deliver clear commercial advantages, along with the peace of mind and confidence that comes with the experience of owning a new Europlacer machine.”