Siemens Digital Industries Software announced that Music Tribe, a multi-national leader for professional audio products and musical instruments, has selected solutions from the Xcelerator portfolio as the cornerstone for its digitalization initiatives, and as the technology to power a new smart factory in Malaysia. Music Tribe plans to deploy product lifecycle management (PLM) and manufacturing execution system (MES) software from Siemens to deliver a better customer experience using digitalization.

“We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology,” said Uli Behringer, CEO of Music Tribe. “Using solutions from the Xcelerator portfolio can not only enable Music Tribe to revolutionize it’s design processes, but also power our new digital and full automated factory in Penang, Malaysia, all for the benefit of our customers.”

Across industries, customers are continuing to look for smarter and more personalized products. Music Tribe has chosen Siemens’ personalized, adaptive and modern services to enable the creation and use of a comprehensive digital twin, which can allow them to realize the dream of digitalizing their customer-obsessed culture and the goal of achieving “lot size 1” manufacturing. Using Siemens’ solutions, Music Tribe can better meet the needs of their customers and deliver a unique personal experience with their products, including audio mixers, amplifiers and other high-end audio equipment.

“Music Tribe is a strong leader in their industry, and Siemens is proud to have been selected to support its enterprise-wide standardization and scalability strategies,” said Alex Teo, Vice President, South East Asia at Siemens Digital Industries Software. “Making the strategic decision to move forward with a clear digital transformation strategy to achieve Music Tribe’s goal towards Customer Obsession can position Music Tribe as a strong industry player set up to meet the competitive market of tomorrow.”

Music Tribe is a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines. The company’s brand portfolio includes brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.

For more information on Siemens’ Xcelerator portfolio, please see here.

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