Highly regarded manufacturers’ representative enriches customer experience in Midwest region.

Universal Instruments has strengthened its upper Midwest US customer coverage with the appointment of B.R. Peterson Associates as its Channel Partner in the region. B.R. Peterson Associates will specifically be responsible for Illinois, Wisconsin and Michigan.

Since 1991, B.R. Peterson Associates has covered the upper Midwest, providing manufacturers' representative services to many of the top suppliers of electronics manufacturing equipment, supplies and services. B.R. Peterson Associates bridges the gap between customer requirements and supplier's expertise, primarily in the Contract Manufacturing, Industrial Control, Automotive, Communications, Defense, and Medical markets.

Bruce Peterson, B.R. Peterson Associates President and founder, said, “Universal’s proven track record and expansive portfolio will enable us to deliver a premium experience for our current customer base while also providing us new market opportunities. This is a well-aligned partnership and we expect a rewarding long-term relationship.”
 
“Bruce has more than 30 years of experience and is well-respected in the region,” stated Kevin Clue, Universal Instruments General Manager, North America Field Operations. “We look forward to leveraging his relationships and expect that the breadth of our product line will be a considerable asset as B.R. Peterson Associates continues to provide first-class equipment, supplies and services to its customers.”

To learn more about Universal’s solutions for any electronics manufacturing challenge, contact Universal Instruments at +1-800-432-2607 or +1-607-779-7522 or visit www.uic.com.