QUERETARO, MEXICO – ROCKA Solutions proudly announces the appointment of Justin Cody Worden as its new Vice President of Sales and Marketing. Worden, an energetic leader with an impressive track record across various industries, brings a wealth of experience and expertise to his new role.

With a successful career spanning the SaaS, FinTech, Real Estate, Electronics, and Manufacturing sectors, Worden is known for his ability to enhance profitability through business development leadership, scalable sales strategies, innovative deal structures, and the generation of recurring revenue. His extensive experience includes the development of revenue-generating strategies that drive predictable and profitable growth for organizations.

One of Worden’s key strengths lies in his talent for recruiting, mentoring, developing, and leading high-performing sales and marketing teams. His leadership has consistently led to the discovery of new revenue streams and the construction of robust sales pipelines. Worden's dynamic, stabilizing presence, coupled with his expertise in business, technology, data analysis, and leadership, positions him as an exceptional addition to the ROCKA Solutions team.

Worden places great importance on the value of relationships in the business world. He firmly believes that fostering strong connections with clients and partners is a cornerstone of success. He said, “The relationship is one of the most important parts of business. When you enjoy the people you are working with, providing the value that helps them accomplish their goals becomes much easier.” Worden attributes this philosophy to both his Midwest upbringing and the valuable mentors who influenced him early in his career.

In addition to his professional accomplishments, Worden serves as the VP of Membership for the Central Texas Electronics Association (CTEA), where he continues to make a positive impact within the electronics industry.

Rodrigo Cacho, ROCKA President & CEO, commented, “We at ROCKA are confident that Justin’s expertise and commitment to building strong relationships will be instrumental in driving the company’s continued growth and success. As Vice President of Sales and Marketing, Justin will play a key role in shaping the future of ROCKA Solutions.”