EL PASO, TX – Susan Mucha, president of EMS consulting firm Powell-Mucha Consulting, and the SMTA will present on June 6 the second part in their Webinar series on Building a Competitive EMS Brand.
 
The Webinar, EMS Marketing Basics, takes place from 1-2:30 p.m. EST. This online presentation will cover key considerations in differentiating a brand, developing a robust EMS marketing toolbox, and linking promotion effort to the outsourcing decision cycle.
 
For information and registration visit:
http://www.smta.org/education/presentations/presentations.cfm#competitive.
 
The cost is $75 for SMTA members and $150 for nonmembers.
 
To obtain a copy of the first Webinar in the series, Understanding Competitive Advantage in EMS Services, contact Mucha at smucha@powell-muchaconsulting.com.