EL SEGUNDO, CA – Global LCD TV shipments declined to 14 million units in the first quarter, down 8% sequentially.
 
Amid weak seasonal conditions for LCD TVs, Philips Electronics posted the worst performance among the world’s top five brands, with a 26% slide in sales, dropping it one spot to third in the market, according to iSuppli Corp.
 
Although Sony also underperformed in the first quarter this year, with a 13.7% decline in shipments, it did much better than Philips and claimed the No. 2 position, said iSuppli.
 
All the top five LCD brands suffered declines in shipments during the first three months of the year. However, Philips fared the worst, with its shipments dropping to 1.7 million units, down 600,000. Philips’ global LCD-TV market share dropped to 12.2%, from 15.1%.
 
Samsung outperformed the market with a 7% sequential decline in shipments. Samsung’s LCD-TV shipments declined to 2.4 million, down 7.3% from the fourth quarter. Company market share rose one-tenth to 16.8%.