EL PASO, TX – Susan Mucha of Powell-Mucha Consulting Inc. will present on ways EMS companies can find and grow accounts in today’s volatile economy, as part an upcoming IPC-sponsored curriculum aimed at EMS program managers and executives.
 
The tutorial will be held April 2, as part of the IPC EMS Program Management Training & Certification program during the Apex trade show.
 
Topics to be covered include assessing business models and developing a value proposition suitable for a target market; stretching marketing dollars while increasing industry visibility; shortening the sales cycle through more effective use of sales and marketing resources; integrating the program team into the selling process; developing the most competitive value proposition through better understanding of the selection team, and developing long-term business growth plans.
 
This tutorial pulls from principles outlined in Mucha’s book, Find It, Book It, Grow It. – A Robust Guide to Account Acquisition in Electronics Manufacturing Services.
 
For more information, visit http://www.ipcapexexpo.org/html/main/programs-for-executives.htm.