BANNOCKBURN, IL — Actress and neuroscientist Mayim Bialik will present the opening keynote at IPC Apex Expo Feb. 14 in San Diego.

In her talk, “The Big Bang Theory: Making Science Cool (& Funny),” Bialik will discuss how the show The Big Bang Theory has helped to break down perceived science "barriers" to make it cool and fun.

On the TV show, Bialik plays neurobiologist Amy Farrah Fowler and uses her own Ph.D. in neuroscience as the foundation for her character. She’ll share her keen scientific mind as she explores the work of the brain, behavioral development, her life as an actress and scientist, and the special relationship that exists between The Big Bang Theory and its audience.

“We’ve had great success asking industry to vote for the opening keynote, and we’re thrilled to have Ms. Bialik speak to attendees at IPC Apex Expo 2017,” said Alicia Balonek, senior director, trade shows and events.