LAS VEGAS -- Revenues from sales of consumer electronics are expected
to increase 9% during the upcoming holiday shopping season, show the
results of a new survey by the
Consumer Electronics Association.
Predicted at the top of wish lists: MP3 players.
The survey is based on 1,000 randomly selected U.S. adults interviewed
by phone by CEA.
Based on the survey, CEA forecasts that overall holiday spending will
increase 14% per average household to $1,430, from $1,254 in 2004,
factoring in gifts, decorations, food, travel and other assorted
holiday expenses.
"Peace, happiness, health - and consumer electronics - are on the wish
lists of Americans this holiday season, according to our forecast
survey," CEA said. "Despite concern about the overall economy,
consumers intend to purchase, as well as hope to receive, a plethora of
consumer electronics gifts this holiday season. More, our survey
indicates that retailers and consumers alike will be humming a happy
tune entering the New Year, as results show the MP3 player is going to
be one of the hottest sellers."
The survey tracks CE devices consumers intend to give as gifts, as well
as those they hope to receive. The MP3 player topped both lists this
year displacing the digital camera at the top of the gift list and the
plasma TV at the top of the wish list from last year's survey. Consumer
interest in buying a portable MP3 player has increased eight points
from 2004, to 28%. Revenues from sales of MP3 players are up 105% so
far this year, according to CEA.
For the second year in a row, CEA also surveyed CEA|CNET Tech First
Panel participants for the holiday study in order to determine the
holiday gifting intentions of technology early adopters. The study was
administered via the Internet to an online sample of CNET users who
were screened as people who adopt consumer electronics products in the
early to mid-product life cycle stages.
The CEA|CNET Tech First Panel
sheds light on the thoughts, behaviors and desires of the first
consumers to buy technology products. Their interests and behaviors are
often precursors to future mass market trends. The MP3 player topped
their list for gift-giving, as well.
Fifty-seven percent said they are
likely to purchase an MP3 player this season to give as a gift. Other
top early adopter gift-giving items included a digital camera, internal
PC upgrade, video game system and home networking devices.
Following the MP3 player, the full wish list for the randomly selected
survey respondents included, in order of preference: plasma television,
digital camera, laptop PC, big screen TV, desktop PC, video game
system, high-definition television, DVD recorder and home theater
speakers or system.
The gift-giving list included: portable MP3 player,
digital camera, video game system, cordless phone, home DVD player,
portable headset CD, game peripherals, DVD recorder, cellphone and
laptop PC.
When adult consumers were asked what they wanted most, CE products
followed peace, happiness and good health; conversely, when asked what
their kids wanted most, respondents listed CE products first with video
games leading the inventory.