EL SEGUNDO, CA – Shipments of portable media player and MP3s will grow to 268.6 million units in 2011, a CAGR of 5.5% from this year, says research firm iSuppli Corp.
 
“The future of PMP/MP3 players is bright due to continued hardware cost reductions, the rapid growth of online video and audio content and new offerings that will make it easier for users to access and download such online media,” said senior analyst Chris Crotty.
 
iSuppli believes PMPs will retain their technological edge over media-capable handsets, including media-capable cellphones like Apple’s new iPhone.