EL SEGUNDO, CA – Growing video usage, Microsoft Vista, and aggressive pricing will all contribute to skyrocketing sales of wide-format LCD desktop computer monitors during the next five years, making this the dominant format by 2009, iSuppli predicts.  Worldwide sales of wide-format LCD monitors are set to grow to 146.9 million units by 2011, rising at a CAGR of 74.3% from only 9.1 million units in 2006, according to the firm. In 2007, end-user sales will nearly quadruple to 35.8 million units. Revenue will grow to $20.9 billion by 2011, rising at a 55% CAGR from $2.3 billion in 2006. In 2007, revenue will triple to $6.7 billion. By 2009, wide-format LCD monitors will account for the largest share of the LCD monitor market, surpassing traditional-format displays, iSuppli predicts. The biggest battleground in 2007 is expected to be in the 19", 20" and 22" wide markets. The 20" wide panels offer a higher resolution than the 19" wide-format LCD panels, and are generally considered to be a better fit for Microsoft’s Windows Vista, but price has trumped performance. Twenty-inch panel suppliers have responded with more aggressive price moves. With the winner of this battle poised to become the market leader in the LCD monitor market, the stakes are considerable. Adoption rates for wide-format monitors are expected to be higher for consumers than for corporations.

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