“EMS marketers face a lot of challenges: low budgets, prospects with unrealistic cost expectations, competitive issues and cycles of changing technology,” says Mucha. “But, these challenges have been repeating themselves for decades. This tutorial looks at industry patterns and discusses strategies to overcome both current short-term challenges such as the transition to RoHS compliance and sustaining challenges such as finding adequate budget in a low margin industry. We also dissect the entire EMS value proposition and look at business models appropriate in various industry tiers.”
 
The tutorial covers five key areas: sources of competitive advantage in EMS services, brand definition/promotion, lead qualification/mindshare maintenance, packaging EMS services and account acquisition strategy development. Susan Mucha has been involved in marketing EMS services since 1981.
 
For more info: goipcshows.org/profdev.asp.