WASHINGTON -- Total spending on electronics or computer-related equipment, such
as home computers, laptops, PDAs, or calculators, is estimated to
increase by more than $1.5 billion this year, rebounding to $3.82 billion after a sharp decline in 2005.
“The back-to-school shopping season serves as an
important bellwether for the holiday season by
helping retailers pinpoint emerging trends and
popular products,” said Tracy Mullin, president
and CEO of the
National Retail
Federation, which commissioned the survey. “Retailers will be tracking the
performance of apparel and electronics very closely
to ensure that their stores have the right
merchandise mix for the fourth quarter.”
Many parents have already begun checking items off
of their shopping lists as they hit the stores early
to take advantage of back-to-school promotions. The
survey found that one in six parents (16.5%) will
begin shopping for back-to-school merchandise at
least two months before school starts. Close to
half (41.9%) will begin three weeks to one month
before school starts, and one-in-three (32.5%) will
wait until one to two weeks before school begins.