CYPRESS, CA – Hanwha Precision Machinery has launched a 7,653 sq. ft. integrated tech center in Germany named the Hanwha Europe Technical Center.

Hanwha anticipates an additional revenue spike of $32.8 million in the European market through the new tech center launch. The company vowed to grow its European market to account for over 15% of its total revenue.

Hanwha Precision Machinery will use the new tech center as the base for big-scale projects in Europe and to attract new clients.

“This venture will help support global key accounts on a local level,” said Jonny Nichols, director of sales and marketing, North America, Hanwha Techwin Automation Americas. “New business development is paramount in 2020, and this is the first European venture by a Korean precision machinery firm in the division of industrial mechatronics for advanced PCB assembly applications. That’s a big step toward global penetration.”

The space is fitted with a training area, office and meeting room, as well as a display area for the 10 main products of Hanwha Precision Machinery, such as the company’s chip mounter, collaborative robot and assembly automation equipment.