SONIPAT, INDIA – Ekkaa Electronics has announced plans to build a new factory in Noida, India, that will produce LED TVs and other consumer electronics products like washing machines, smartwatches and hearables.

The company said it will be investing INR1,000 crores ($122 million) in the new manufacturing unit, and the construction of the facility will mark a shift for the company from assembly to core manufacturing of consumer electronic products. With the growing demand for exports out of India, Ekkaa will soon launch an export arm as well.

"Out of the proposed investment of INR1,000 crores, 40% has already been aligned for land acquisition, construction, working capital, manufacturing, and R&D. The remainder of the investment will be spaced out over six months towards R&D, machinery, and others. The infusion of funds will be a continuous process as we are not only increasing production capacity but also expanding our product lines," said Ekkaa Director Sagar Gupta. "The new facility at Noida will have an initial capacity to manufacture 500,000 units of LED TVs per month which will make the plant the largest facility in terms of capacity in the country with the potential to ramp it up to 800,000 to 900,000 units per month in the next three years. To begin with, the new facility will have a workforce of 1,500 employees with plans to ramp it up to 3,000 over three years."

Ekka currently caters to 150 pan-India and regional brands and exports to neighboring countries like Nepal, Bangladesh, and Bahrain, but the new facility and product lines will enable it to export to countries in Africa, the Gulf nations eventually to Europe and the US, the company said.

"In our current manufacturing facility at Sonipat, we make motherboards and plastic injection molding for the LED TVs," Gupta said. "However, going forward in the new plant, replete with machines like metal presses, backlight manufacturing facility for LED TVs, we have done a complete in-house integration comprising of design and manufacturing capabilities and marching towards core manufacturing of consumer electronics products."