JUÁREZ, MEXICO – Kurtz Ersa has broken ground on a new production facility in Juárez, Mexico, to meet the growing demands of the North America market.

The new facility in Juárez will play a pivotal role in the production of Ersa Soldering Machines and will also serve as a pre-production center for Kurtz´s US factory, the company said in a release. The expansion will create Kurtz Ersa´s third-largest manufacturing site after Germany and China, and will initially focus on manufacturing Ersa Hotflow reflow soldering systems.

"Mexico was chosen as the ideal location for this expansion due to its strategic advantages," said Albrecht Beck, Kurtz Ersa president and COO. "Its central location on the border provides excellent access and facilitates access to strong local markets in the Americas. Additionally, Mexico boasts a wealth of highly educated and motivated workforce to maintain our high German quality standards at a modern state-of-the-art factory."

With Kurtz Ersa's rapid growth in the Americas, the new production facility in Chihuahua will better serve local customers, minimize its C02 footprint, shorten delivery times and reduce freight costs, the company said.

The new production plant is expected to commence operations by Spring 2024, and will join the company's existing service and logistics hubs in Plymouth, WI, and Guadalajara, Mexico, as its third major service and logistics hub in the region.