NEEDHAM, MA – Global smartphone shipments grew 1.0% year-over-year in the second quarter, reaching 295.2 million units, according to preliminary data from IDC’s Worldwide Quarterly Mobile Phone Tracker. The modest uptick comes despite persistent macroeconomic uncertainty and weaker-than-expected demand in China.

Market leaders Samsung and Apple both posted gains, with Samsung up 7.9% to 58 million units and Apple rising 1.5% to 46.4 million units. Samsung’s growth was driven by mid-range models like the Galaxy A36 and A56, which brought AI-powered features to more affordable price points. Apple, despite a 1% drop in China, saw strong double-digit gains in emerging markets.

IDC analysts said the market’s expansion was buoyed by broader AI adoption and sustained consumer interest in new form factors. However, budget-conscious consumers, particularly in developing economies, continue to delay purchases amid inflation and job insecurity.

China’s performance remained flat, with government subsidies failing to stimulate demand during the 618 festival. Transsion was the only top-five vendor to post a year-over-year decline.

“The 1% growth signals the market is finding its footing again,” said Anthony Scarsella, research director at IDC. “It’s the eighth consecutive quarter of growth – a trend we haven’t seen since 2013.”

Samsung maintained its position as the global leader, followed by Apple, Xiaomi, vivo and Transsion.