SHANGHAI – Global mobile phone shipments were approximately 970 million units with a production value of about $79 billion in 2006. Nokia ranked first in sales volume, at 347.5 million units, according to the just-released China Mobile Phone Industry Chain Report, 2006-2007.
EL PASO, TX – Powell-Mucha Consulting, Inc. and SMTA have announced a series of online presentations on building a competitive EMS brand. The first, Understanding Competitive Advantage in EMS Services, is scheduled for April 25 from 1-2 pm EST. The presentation will cover classic models of competitive advantage and how they relate to EMS strategies; typical services offered within the industry; a methodology for analyzing your company’s strengths and weaknesses prior to marketing strategy development, and key considerations in developing a unique value proposition. For information and registration visit: http://smta.org/education/presentations/presentations.cfm#competitive. The cost is $75 for SMTA members and $150 for nonmembers. Mucha, a regular columnist for Circuits Assembly, is a former EMS executive. In 2001 she founded Powell-Mucha Consulting Inc., an EMS consultancy specializing in market positioning, strategic planning assistance and training.
BANNOCKBURN, IL – The IPC Solder Products Value Council has released a white paper addressing current global supply and demand of tin and silver. The cost of tin and silver has reached 19-year highs, says the council, and global demand for tin will exceed production by 30,700 metric tons, according to The International Tin Research Institute. The primary reason behind this shortage is a 30% reduction in tin exports from Indonesia, according to the white paper. In the past six months, the price of tin has increased more than 40%, and lead-free solder paste contains more than 85% tin. Over a 15-month period, the cost increase of tin and silver combined in solder paste is $6.58 ($12.28 -$5.70) for tin, and $4.53 ($12.22-$7.69) for silver, a total of $11.11 in higher costs per kg of solder paste, reports the council. This represents a cost increase equivalent to between 20 to 30% of the global average sales price for solder paste sold for electronics assembly. The council recommends electronics assemblers closely communicate with soldering material suppliers regarding supply and availability during this period of volatility in the market price of metals.