SANTA CLARA, CA – Pete Waddell, president of UP Media Group Inc., will moderate the annual Designers’ Roundtable at the upcoming PCB West 2011 technical conference and trade show.

The roundtable is a moderated discussion focused on the world of PCB design, its challenges and future, including how to facilitate communication with the entire PCB supply chain. PCB/layout/circuit designers, engineers and related technologists are invited to attend the free session, which takes place September 28 from 2 pm to 3 pm.

Waddell is a 20-year veteran of printed circuit board design and design technical editor of PRINTED CIRCUIT DESIGN & FAB. He founded UP Media Group Inc. in 2002.

PCB West 2011 will be held September 27 – 29 at the Santa Clara (CA) Convention Center and is sponsored by the UP Media Group publications PRINTED CIRCUIT DESIGN & FAB (pcdandf.com) and CIRCUITS ASSEMBLY (circuitsassembly.com).

Now in its 20th year, PCB West provides show attendees – printed circuit board (PCB) engineers, designers, fabricators, assemblers and managers – with the most targeted conference in the PCB design industry.

PCB West 2011 includes a three-day Technical Conference consisting of more than 50 presentations, including 10 workshops, panel sessions and half-day seminars; a one-day exhibition, featuring the PCB industry's leading vendors; and an array of free technical sessions. Full details regarding the conference and exhibition are available at www.pcbwest.com.

Admission is free for the one-day exhibition and other "FREE Wednesday" events (registration and a badge required). To register or learn more about the show, visit www.pcbwest.com.

For more information about PCB West, visit www.pcbwest.com or contact show manager Alyson Skarbek at 678-234-9859; askarbek@upmediagroup.com.

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