CEA: Q4 Consumer Electronics Spending to Drop
Published: 20 October 2008
by Mike Buetow
ARLINGTON, VA – Consumer spending on electronics will grow 3.5% in the fourth quarter, down 50% year-over-year, the Consumer Electronics Association revealed in a report set to be released today.
Affected markets include video games, cameras, music players and laptops, the trade group said. The results are based on separate telephone and online surveys of 1,000 persons each, conducted in late September and early October, respectively. The margin of error is three points.
The problem is not one of interest but of economics, CEA said. “There’s still a desire for these products, but the intensity of that desire has declined somewhat in light of economic concerns,” said Tim Herbert, senior director for market research.
The studies forecast cellphone demand to grow 11%, A/V equipment (including TVs) 3.9%, and video games 5.6%. PC demand will drop 1%, CEA said.
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