NEWTON, MA -- Revenue from sales of automotive electronics will fall 14.5% this year before rebounding sharply in 2010, according to new research.

After falling, in dollar terms, 3% to $148 billion, 2009 sales are expected to be far worse, with the market plunging 14.5% to $126 billion.

However, says research firm Strategy Analytics, the underlying fundamentals of the automotive electronics industry are arguably stronger than ever, with increased electronics penetration the only realistic way of meeting future environmental and safety requirements. The firm forecasts a bounceback of 14.3% in 2010.

The firm further predicts the automotive electronics market will grow to $203 billion by 2013, a dollar CAAGR of 6.5% from 2008 to 2013.

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