STONY BROOK, NY -- Applied DNA Sciences has developed a DNA-based product authentication technology said to protect brands and intellectual property from counterfeiting and diversion.

SigNature DNA is a botanical mark used for product authentication in a unique manner that essentially cannot be copied. When used in conjunction with other law enforcement technologies, SigNature DNA can provide a forensic chain of evidence that has been used in more than 15 convictions.

Director of sales (Electronics) Larry McIntosh spoke last Friday on the technology at the quarterly meeting of The Alliance for Gray Market and Counterfeit Abatement. and the value that DNA provides in helping to address counterfeiting and gray market diversion.

“Reducing counterfeiting and improper gray marketing activity is important for maintaining the highest possible standards of product quality and reliability and ensuring that customers' service and support requirements are met. The financial impact and customer satisfaction issues resulting from the gray and counterfeit market are significant. Once products become diverted, they are often misrepresented and unsuspecting customers have no assurance that the
products they're buying are new, genuine and have not been tampered with," McIntosh said.

SigNature DNA taggants can mark virtually any material and can address this problem, providing brand security and counterfeit protection,” he said."

AGMA is a non-profit organization comprised of leading technology companies committed to addressing the global impact of the gray marketing and counterfeiting of technology products. Combined annual revenues of the members of AGMA exceed $300 billion. Founding members of the group are 3Com, Cisco Systems, Hewlett-Packard and Nortel.

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