ARLINGTON, VA -- The Electronic Components Industry Association has updated its guidelines for reporting distributor sales information to manufacturers.

"Recommended Technical Standards for Point-of-Sale Reports" establishes a standard method for reporting formats, media, and data flow. It provides distributors and manufacturers a checklist to determine specific data to be included in reports. The POS also outlines policy regarding proprietary information included in the reports.

In a press statement, Larry Bassett, chair of the ECIA Components Council Committee, said, "This committee demonstrated the strength of the manufacturer and distribution relationship. During the course of our work on this standard, there was open communication which respected the positions and concerns of each member. In the end, we were able to recommend changes to the standard that improves the POS reporting process and further strengthens this relationship."

The update to the POS report contains the addition of the street address to all address records, Ship-to, Bill-to and Other Entity (End Customer). Inclusion of these fields will facilitate better matching customer and end-customer records for the purpose of lead management, opportunity tracking, industry and solution marketing efforts, as well as, account based commission processing, ECIA said.

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