SHANGHAI – Seho Systems is establishing a subsidiary here to focus on the requirements of its Chinese customers.
When partner company Toratec’s owners retired, the decision was made to establish Seho Systems China.
“Over the last few decades, we have had a very close partnership with Toratec and everybody who works there,” said Markus Walter, managing director, Seho Systems. “The Toratec team has a lot of know-how about processes and machines, and of course detailed market knowledge and many customer contacts. These are valuable assets for us, so we are delighted the entire team will become an important part of Seho Systems China.”
Seho Systems China will provide local support, with consumables and parts kept on hand locally for quick delivery.
The firm plans to launch an application center equipped with soldering systems, THT-AOI products and automation technology. In addition, the new premises will provide an opportunity for sharing experience and know-how during seminars and technology forums.
“Our Shanghai subsidiary does not only represent the continuation of our involvement in the Chinese market. We will also provide additional resources for our local experts, which will enable them to support customers efficiently in reaching their manufacturing goals, and provide customers with solution-oriented consultation to make them even more successful,” said Walter, who will head the new subsidiary as CEO.
Sandy Liu will oversee technology, and Michael Straub will lead the sales team. Both are with Toratec currently and are familiar with Seho’s processes and systems.