WATERLOO, ON – Apple has acquired artificial intelligence startup DarwinAI as it looks to add technology for a push into generative AI, Bloomberg reported.

The iPhone maker purchased the business earlier this year, and dozens of DarwinAI’s employees have joined Apple’s artificial intelligence division, including Alexander Wong, an AI researcher at the University of Waterloo who helped build the business, who joined Apple as a director in its AI group, according to the report.

DarwinAI is a Canadian startup that has developed AI technology for visual inspection of components, and it also has a stated goal of making AI systems smaller and faster.

During Apple’s earnings call in February, CEO Tim Cook said that Apple will share details on its AI work later this year, and during the company's shareholder meeting a few weeks later, he teased that Apple will “break new ground” in generative AI this year.

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