PEACHTREE CITY, GA – CIRCUITS ASSEMBLY today opened registration for its annual Service Excellence Awards (SEAs) for EMS providers and electronics assembly equipment, material, service, and software suppliers.

Now in its 33rd year, the SEAs honor companies for excelling in the critical area of customer service, permitting participants to benchmark customer service against their peers. It is the only industry awards program that uses direct customer feedback to determine best-in-class. The deadline to enter is March 31, 2025.

Customers are surveyed to determine their satisfaction with a participating company in various categories, including dependability/timely delivery; ease of use; manufacturing quality; responsiveness to requests and changes; technology; value for the price; and flexibility/ease of doing business. For each EMS category, the overall best-in-show winner is selected.

All customer responses and ratings are tabulated and provided in a confidential report for the participating company.

Participants report using the data to improve their customer response and comply with various quality audits such as ISO 9001 and AS9100.

“Datest offers testing, engineering, analytical, and other value-added services, all geared to speed, flexibility, and results. We need a mechanism for obtaining meaningful feedback from customers on a regular basis. We also share that feedback with our AS9100 auditor. The CIRCUITS ASSEMBLY Service Excellence Awards are ideal for capturing those honest reactions that make us a better company,” said Robert Boguski, president, Datest (2024 winner, Test Laboratories).

About the Awards

The SEAs recognize four categories of EMS providers based on revenues (under $20 million; $20 million to $100 million; $101 million to $500 million, and over $500 million).

Equipment, material or software supplier awards will be presented in each of the following categories: component storage systems; automation and handling equipment; cleaning processing or materials; device programming equipment; dispensing; pick-and-place; repair and rework; screen printing; test and inspection; materials (solder, encapsulants and adhesives); soldering equipment; automation/manufacturing software (not ERP/MRP); and supply-chain/ERP/MRP software.

Non-manufacturing service providers will be honored in the following categories: test laboratories; recycling, cleaning or other non-manufacturing process providers; and design service bureaus. Reps or agents and/or distributors will also be honored.

CIRCUITS ASSEMBLY will honor winners in person at SMTA International in October 2025 at the Rosemont Convention Center in Rosemont, IL. Participants will receive their report as an Excel file after the show.

For more information, visit https://circuitsassembly.com/ca/editorial/service-excellence-award.html 

To register, visit https://na.eventscloud.com/2025sea 

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