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EL SEGUNDO, CA – -In the flexible-display market, suppliers have found it difficult to break through numerous obstacles hindering their attempts to transform promising technologies into high-volume products. But despite facing an array of challenges, ranging from technical issues to market forces, the flexible display barrier soon will be broken, yielding a $100 million market within five years, iSuppli Corp. predicts.
 
Global market revenue for flexible display panels will reach $339M in 2013, a Compound Annual Growth Rate (CAGR) of 83.5% from $5 million in 2006, according to iSuppli. Market revenue will break $100M in 2011. Unit shipments will rise to 198 million in 2013, up from 364,000 in 2006.
True flexibility/rollability will appear in displays with small shipments in 2008, and will to become a $59M market in 2013, iSuppli predicts.

 
“Early applications are appearing in simple direct-drive displays on flat plastic, such as a small indicator display made by E Ink for a USB drive,” said Kim Allen, director of technology and strategic research for iSuppli. “Electronic point-of-purchase displays and electronic display cards also are reaching the market. These will provide early revenue for the development of larger and/or more sophisticated displays such as those for e-readers, signage and, ultimately, consumer electronics,” Allen added.
 
"Prospects for products like these are promising, although the timing of their market deployment still depends on technical and manufacturing developments," Allen said. "Simple flexible displays on plastic, primarily electrophoretic types, are just beginning to be produced in quantities approaching high volume. Displays intended to flex or roll during use have been demonstrated, and may reach the market in several years, pending further developments in the backplane and fabrication process."

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