BOSTON, MA – March 8, 2017 – Jeff Mogensen of Utopia Sales Partners, a noted provider of sales consulting services and solutions for the capital equipment industry, announced today his participation in the upcoming event – Manufacturing Revenue for 2017 and Beyond – a complimentary Lunch & Learn and networking opportunity exclusively for industrial manufacturers.

Hosted by marketing and sales technology giant HubSpot, this interactive event will be held on Monday, March 20, 2017 from 11:00 AM to 3:00 PM at HubSpot’s Cambridge, MA Headquarters. Those interested may register free of charge at www.PrecisionMarketingGroup.com/lunch.

Jeff Mogensen elaborated on why this event is a critical opportunity for business owners and executives from the electronics assembly industry. “There is a very apparent marketing lag across the industry – I see it every day – where small and mid-sized business owners are still relying solely on traditional tactics, or in some cases, a lack of marketing strategy all together. As a result, there is ample opportunity for businesses to differentiate, penetrate new markets and leverage their websites as a lead generating and deal closing tool. It’s so important to keep up with the way today’s business buyers are searching for products and participating in the sales cycle; this event is meant to steer electronics assembly professionals in the right direction.”

The Lunch & Learn will kick off with a networking session complemented by food and beverage courtesy of HubSpot, during which attendees are encouraged to share experiences and get acquainted with fellow industry guests. Following a welcome and keynote presentation by HubSpot’s celebrated Co-Founder and CTO Dharmesh Shah, Derby Management Head Coach Jack Derby will moderate an open discussion and Q&A period with Jeff Mogensen and four other industry panelists working in the manufacturing space. Attendees are encouraged to participate, ask questions and contribute to the open dialogue. Mogensen will be joined on the panel by Adam Chase, President and CEO of Chase Corporation, Bob Grant of Grant Marketing and John Routhier of Derby Management. Precision Marketing Group Co-Founder Susan LaPlante-Dube, a marketing veteran who has been working directly with a wide range of companies in manufacturing and technology since 1999, looks forward to rounding out this group of experts and shedding light on strategies industrial sector firms can leverage to find a stronger foothold in today’s marketing landscape.

“The inbound marketing process also offers opportunities to test your content – to see what’s working and what isn’t,” said LaPlante-Dube. “Marketing today is highly data-driven. Superfluous copy and a nice-looking website aren’t going to cut it. Implementing an inbound marketing program is about helping prospects solve problems, becoming your audience’s go-to industry resource and nurturing leads down your sales funnel with tested content that addresses each stage of the buyer’s journey.”

In addition to inbound and content marketing essentials, the panel will explore how today’s manufacturing leaders are making decisions based on data versus what's worked in the past, real world cases demonstrating how inbound marketing has led to increases in revenue, and ways manufacturing businesses can use their websites to showcase their credibility and expertise.

For additional event details and registration, visit www.PrecisionMarketingGroup.com/lunch.

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