As the new Vice President CRM, Josef Ernst will be responsible for the global customer relationship management of ASM SMT Solutions, which is part of ASM Pacific Technology, the world’s largest equipment manufacturer for the electronics industry. The graduate engineer (Master degree of Applied Science) succeeds Ray Bruce, who retired in 2017 after many years as a highly respected expert who was instrumental in the industry’s development. Josef Ernst, 47, has been with ASM SMT Solutions for over 20 years, the last seven of which kept him busy developing new DEK, SIPLACE and ASM products as head of ASM's global research & development. In his new function, Ernst plans to direct his company's global sales organization towards advanced digitization and the Smart #1 SMT Factory.

“Our customers keep telling us that ASM’s global and regional sales, service and marketing teams keep setting the standard for the entire industry. We also want our CRM activities to focus even more actively on our Smart #1 Factory concept. This means that we will be an even more practice-oriented consultant for our customers. This also means that we will focus less on selling predefined standard products, but more on compiling customer-specific solutions from our board portfolio of hardware, software and support services, which includes our wide-spread network of partners. We want to bring solutions to the market and make them available to our customers even more quickly,” says Josef Ernst about his goals as the new head of CRM at ASM SMT Solutions.

His appointment is thus part of ASM’s corporate strategy to support its customers as they implement smart production concepts on the road to the Smart #1 SMT Factory with process-optimizing solutions that integrate previously isolated production silos and network all production steps.

The SMT Solutions segment of ASM Pacific Technology

Since the acquisition of printing specialist DEK and its integration into ASM Pacific Technology (ASMPT) on July 2, 2014, ASM Assembly Systems has been operating as ASMPT's SMT Solutions segment consisting of the Printing Solutions Division (DEK) and the Placement Solutions Division (SIPLACE).

SMT Solutions develops and sells best-in-class DEK printers for the SMT, semiconductor and solar markets as well as best-in-class SIPLACE SMT placement solutions. Both divisions use the ASMPT organization to let their customers enjoy significant competitive benefits. The SMT Solutions segment of ASMPT shares and expands its expertise with electronics manufacturers and partners all over the world. Its goal is to improve its customers' workflows and use new technologies to advance process integration in the industry.

For more information about SIPLACE and DEK, visit www.asm-smt.com   

ASM Pacific Technology Limited

Founded in 1975, ASMPT is the only company in the world that supplies high-quality equipment for all major steps of the electronics manufacturing process – from carriers to chip bonding, assembly and packaging to surface-mount technology. No other equipment maker comes close to the scope and depth of ASMPT’s process expertise.

The Backend Equipment Segment of ASMPT offers a wide range of products for bonding, molding and trim-and-form processes as well as their integration into complete inline systems for the microelectronics, semiconductor, photonics and optoelectronics industries. The Materials Segment offers a multitude of etched or stamped leadframes and advanced packaging solutions. The SMT Solutions Segment of ASMPT develops and sells best-in-class printers for the SMT, semiconductor and solar markets under the DEK brand name and best-in-class SMT placement solutions under the SIPLACE brand name.

ASMPT has been listed on the Hong Kong Stock Exchange since 1989.

For more information about ASMPT visit www.asmpacific.com

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