DULUTH, GA — Viscom Inc., the U.S. subsidiary of Viscom AG, Germany, has announced the appointment of Juan C. Briceño as Vice President of Sales – Americas. In his new role, Briceño will continue to drive sales of Viscom's broad range of high- end inspection systems, develop new business opportunities, and coordinate customer support.

Most recently, Briceño’s position at Viscom was that of General Sales Manager – Americas, including key account management responsibilities. Until June 2018, he served as Viscom's Regional Manager for Latin America, overseeing sales activities throughout the region. Technical oversight of the regional offices and leading a team of software and service engineers were key tasks in his previous roles at Viscom.

“I have had the pleasure of working with Juan for nearly 19 years. He has always succeeded, and his diverse background will serve him well in his new position,” stated Ed Moll, President, Viscom Inc. The promotion of Juan C. Briceño to the role of Vice President of Sales – Americas is effective as of January 2, 2023.

Briceño earned an associate degree in Electronics Engineering Technology from the ITT Technical Institute and holds a bachelor’s degree in Technical Management from DeVry University. He has over 27 years of experience in the manufacturing industry. Starting his career in sales at Bose Corporation, Briceño progressed later through various positions at Siemens, including international assignments. In 2004, he joined Viscom as Engineering Manager.

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