Dallas, January 29, 2026 -- CalcuQuote, a leading supply chain solutions provider for the electronics industry, today announced its rebrand under Elisa Industriq, aligning with the group’s unified brand identity. The brand update reflects CalcuQuote’s closer connection to Elisa Industriq’s broader ecosystem of industrial software solutions focused on operational intelligence.

While the visual identity and market presence are evolving, CalcuQuote’s focus remains unchanged: helping electronics manufacturers manage sourcing and procurement more efficiently through practical, proven, and AI-enhanced tools.

A shared direction within Elisa Industriq

CalcuQuote’s new branding now reflects its alignment with the broader Elisa Industriq identity and the branding of its other business units, including camLine, sedApta, Polystar, TenForce, and Gridle. Together, these businesses share a common goal of addressing operational challenges in global manufacturing and supply chain environments as well as in telecommunications and energy sectors.

“Rebranding under Elisa Industriq gives us a clearer way to show how CalcuQuote fits into a larger family of industrial software solutions. It doesn’t change who we are or how we support our customers, but it strengthens how we show up in the market and how we collaborate across the group,” says David Sharp, CEO of CalcuQuote.

The brand evolution reflects a shared ambition to help manufacturers turn data into action. By bringing together CalcuQuote’s more than a decade of experience in electronics supply chain management with Elisa Industriq’s broader capabilities in industrial software development, customers gain access to a more connected portfolio of solutions designed to support better decision-making.

“Operational intelligence is about giving organizations capabilities and insight they need to improve quality, control costs, and grow with confidence. By uniting CalcuQuote more closely with the Elisa Industriq portfolio, we are strengthening our ability to deliver practical, data-driven solutions that support our customers across their operations,” says Henri Korpi, EVP and President of Elisa Industriq.

Continuity for customers and partners

The rebrand does not affect CalcuQuote’s legal entity, customer contracts, or day-to-day operations. Customers and partners will continue collaborating with the same teams and using the same solutions they rely on today. Brand updates will roll out across digital channels and communications beginning January 29.

More information & interview requests:

Elisa Industriq Mediadesk, mediadesk@elisaindustriq.com, tel. +358 50 305 1605

More information about the business: Ying Xiong, Marketing Director of CalcuQuote, +358 440 915 076, ying@calcuquote.com

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