UP Media Group and Circuits Assembly, the premier magazine serving the printed circuit board (PCB) and electronics assembly marketplace, today named Mike Buetow as editor-in-chief. He replaces Lisa Hamburg Bastin, who has resigned to take a position outside the industry. The appointment is effective July 16.

Buetow is currently editor-in-chief of Printed Circuit Design & Manufacture, a UP Media Group publication, for which he has overseen all editorial and production aspects for five years. He has more than 13 years of experience in the electronics industry, including six years at electronics trade association IPC, at which he was a technical projects manager and communications director. Buetow is very familiar with the surface-mount and electronics assembly industry, previously holding editorial positions at SMT Magazine. He is a graduate of the University of Illinois.

"Having begun my career covering the SMT industry, and having worked on standards on soldering and components, I feel like I'm coming home," stated Buetow. "I look forward to assuming the lead on the world's best magazine for electronics assembly."

Hamburg Bastin led Circuits Assembly for over six years as editor-in-chief. She leaves to become editor of the National Maritime Center's publications branch. The Arlington, VA, based NMC is a Coast Guard Headquarters field unit established to promote marine safety, environmental protection and security.

"Circuits Assembly is in a very strong position to capitalize on the currently improving electronics manufacturing landscape," stated Hamburg Bastin. "Our editorial mission has always been simple: to educate assemblers about current technologies and to prepare them for future changes in packages and assembly/attachment methods. With exciting changes on the horizon such as lead free, the continuing growth in outsourcing and the narrowing barrier between back-end semiconductor manufacturing and PCB assembly, Circuits Assembly will maintain its dedication to leading-edge, award-winning editorial under the helm of Mike Buetow. I leave the magazine in the very best of hands."

Andy Shaughnessy, currently associate editor at PCD&M, has been promoted to editor of that magazine effective July 16. Shaughnessy will be working closely with publisher Pete Waddell.

"It has been my pleasure and honor to work with Lisa for over 10 years," stated Waddell. "During that time I have been impressed by her talent, her dedication and growth. I know that she will succeed in her new position, and the industry will miss her.

"On the other hand, I have every confidence in Mike and Andy," continued Waddell. "They have both proven very skillful at taking the pulse of the markets we serve, not only reporting on these markets, but providing a leadership role as well. Our culture at UP Media Group has always been to promote from within when the situation presents itself and seems logical. With Mike assuming the helm of Circuits Assembly and Andy being promoted at PCD&M, we're putting that internal policy to the best of use."

About Circuits Assembly

Circuits Assembly is the premier, award-winning magazine exclusively serving the PCB and electronics assembly marketplace. It focuses on the entire assembly process and business, including surface-mount/mixed-technology; HDI/back-end semiconductor manufacturing; component placement; screen printing; soldering; rework; test/inspection; materials; process control; data management; advanced component packaging; emerging technologies, plus much more. Circuits Assembly and its email newsletter, www.pcbupdate.com, are free to qualified professionals. Visit www.circuitsassembly.com for more information.

About UP Media Group Inc.

Headquartered in Atlanta, GA, UP Media Group (UPMG) is a privately held company that specializes in magazine publishing and trade show and conference production. UPMG currently publishes two high-tech magazines: Printed Circuit Design & Manufacture (www.pcdandm.com) and Circuits Assembly (www.circuitsassembly.com). In addition, UPMG produces two annual conferences and trade shows for the design and manufacture industry—PCB Design Conference West (www.pcbwest.com) in the Silicon Valley area, and PCB Design Conference East (www.pcbeast.com) in the New England area. UPMG also hosts the PCB Design Conference Road Series (www.pcbshows.com) of courses in cities throughout the U.S.

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