CRT Still Rules the Worldwide TV Market
Published: 05 June 2006
by Staff
“After falling to third place in the fourth quarter of 2005, TTE regained the number-one position in the global TV market in the first quarter of 2006, due to an increase in its CRT-TV shipments worldwide, and particularly in China,” said Riddhi Patel, principal analyst with iSuppli.
TTE accounted for 11.2% of TV unit shipments in Q1 2006, up from 9.7% sequentially, according to iSuppli.
The rise allowed TTE, a joint venture between China’s TCL and Europe’s Thomson, to surpass LG Electronics (9.7%) and Samsung Electronics (8.6%) in unit shipments. Philips retained its fourth-place rank with a 6.7% share of sales, while Sony Corp. rose to fifth place with 5.9% of the market.
While overall CRT shipments declined in the first quarter, they still dominated the TV market, accounting for 76% of total TV units. TTE led the 32-million-unit CRT TV market with a 13.6% share of shipments. LG (10.5%) and Samsung (7.4%) followed.
Along with TTE, Chinese OEMs Changhong, Konka and Skyworth ranked among the top 10 in the global CRT-TV market in the first quarter. The Chinese brands collectively accounted for 34.4% of the global CRT TV market; Korean brands follow with 17.9%.
TTE was also number one in North America in the first quarter due to the strength of its RCA brand. Sony held the second position, with Toshiba, Philips and Panasonic competing for the number-three slot.
In the EMEA (Europe, Middle East and Africa) region, Samsung and LG occupied the top slots, with Philips following them. Sharp, Sony and Panasonic led the Japanese TV market, collectively accounting for a 67% share in first quarter. Sharp and Sony dominated LCD-TV shipments in Japan while Panasonic accounted for more than 50% of plasma shipments.
Worldwide LCD-TV shipments amounted to 7.3 million units in the first quarter. While this represented a slight decline from Q4 2005, LCDs accounted for 17% of worldwide TV shipments.
Sharp maintained its dominance in the LCD TV market, but its share has been declining during the past four quarters (due to the quick ramp up by other premium TV makers and the increased availability of value brands).
Sharp accounted for 15.2% of LCD-TV shipments, down 17.3% from Q4 2005. Samsung was second with a 12.4% share, followed closely by Sony (12.3%) and Philips (12.1%).
