More Sharks in PC Pond
Published: 25 September 2008
by Mike Buetow
TAIPEI -- BenQ will roll out a line of low-cost, branded notebooks and seeks a five percent market share within two years.
The firm will have company in the low-cost PC race, however, as it joins Asustek, Acer and Dell in the budding "netbook" market. The global netbook market if forecast to hit 50 million units in 2009. BenQ has set a goal of 30% share (15 million units).
"For our new products, we hope we can have about five percent market share in one to two years," BenQ chief executive officer and president Conway Lee said in a press conference today.
The company modeled its new PCs, which weigh about 2.2 lbs. and come with 10" displays.
BenQ is the brand name arm of Qisda Co. It had sales of about $1.86 billion in 2007.
