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OYSTER BAY, NY -- The industry devoted to digital rights management is shaping up into two camps with differing value chains and business alliances, according to a new study by ABI Research.

Ten years ago, whether a consumer received audiovisual content via cable or satellite, the situation was homogenous: service providers allying with equipment vendors to ensure that access was provided only to those who paid for it. Today, NDS, Nagra, Irdeto take advantage of their existing relationships in DRM.

But now that group of traditional alliances has been joined by another: DRM vendors such as Microsoft, RealNetworks and Apple that work closely with the content-owning community to address the need for legal, downloadable materials that can be accessed through broadband networks. In time this channel will begin to become end-device agnostic.

These two camps, says director of broadband and residential entertainment technologies Vamsi Sistla, strive for the same goal -- the greatest number of consumers purchasing the rights they control -- but are approaching it from different directions.

Global DRM revenues will grow by at least 28% in 2005, Sistla forecasts, and the highest growth opportunities are among telcos, broadband, mobile and in portable markets. It is here, where DRM vendors partner with content owners and distributors, that the last decade's profound changes in global networking show their fullest impact.


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