ATLANTA, GA – UP Media Group announced that Henry Potts, vice president and general manager of the Systems Design Division of Mentor Graphics Corp., will deliver the keynote at PCB Design Conference West on Mar. 27 in Santa Clara, CA.
 
Cross Currents: Where PCB Design Meets ICs and Hardware will focus on trends for company and market globalization, outsourcing, and manufacturing technologies. Potts will cite examples of how the EDA industry is developing technologies to meet these challenges, and specific examples of future development directions both within the PCB design space and extended to IC-to-PCB and electro-mechanical design team collaboration. 
 
To register for PCB West, or find out more about the show, visit http://www.pcbwest.com.

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