EL PASO, TX – Powell-Mucha Consulting, Inc. and SMTA have announced a series of online presentations on building a competitive EMS brand. The first, Understanding Competitive Advantage in EMS Services, is scheduled for April 25 from 1-2 pm EST. The presentation will cover classic models of competitive advantage and how they relate to EMS strategies; typical services offered within the industry; a methodology for analyzing your company’s strengths and weaknesses prior to marketing strategy development, and key considerations in developing a unique value proposition. For information and registration visit: http://smta.org/education/presentations/presentations.cfm#competitive. The cost is $75 for SMTA members and $150 for nonmembers. Mucha, a regular columnist for Circuits Assembly, is a former EMS executive. In 2001 she founded Powell-Mucha Consulting Inc., an EMS consultancy specializing in market positioning, strategic planning assistance and training.