EL PASO, TX – Powell-Mucha Consulting Inc. and SMTA will present the last in a four-part Webinar series, Guide to Building a Competitive EMS Brand – Integrating EMS Marketing, Sales and Operations in the Account Acquisition Process, on Sept. 12 from 1-2:30 p.m. EST.

This online presentation will discuss translating marketing value propositions to actual service packages; creating industry-specific messages; creating the operations “sales team,” and the role of marketing in plant tours, proposals and existing customer account growth.

Questions addressed include: How can EMS providers differentiate services to customers, given that these services are essentially the same? How to best market internal competencies such as RoHS conversion support, project launch, Lean manufacturing, product design or post-manufacturing support?

For more information and to register, visit http://www.smta.org/education/presentations/presentations.cfm.