Circuits Assembly Online Magazine - Powell-Mucha Consulting Presents EMS Tutorial at SMTAI

Chicago -- Powell-Mucha Consulting is offering a tutorial on Creating Competitive Advantage in Today’s EMS Market. It will take place on Sept. 28, during the SMTA International conference in Chicago,

“EMS marketers face a lot of challenges: low budgets, prospects with unrealistic cost expectations, competitive issues and cycles of changing technology,” said Susan Mucha, president and tutorial instructor. “But, these challenges have been repeating themselves for decades. This tutorial looks at industry patterns and discusses strategies to overcome both current short-term challenges such as the transition to RoHS compliance and sustaining challenges such as finding adequate budget in a low margin industry. We also dissect the entire EMS value proposition and look at business models appropriate in various industry tiers.”

The tutorial covers five key areas: sources of competitive advantage in EMS services, brand
definition/promotion, lead qualification/mindshare maintenance, packaging EMS services and
account acquisition strategy development.

For more info., visit: smta.org/smtai/tutorials.cfm.

In addition to the tutorial, Powell-Mucha Consulting and Circuits Assembly have jointly organized a Contract Manufacturing Symposium on the morning of Sept. 27. The Symposium features six speakers in two sessions titled: Exploring the Dollars and Sense of EMS and EMS Program Management. For more info. on this session, visit: smta.org/smtai/symposium.cfm#cm