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Jeffrey BeauchampWhy a relatively unknown technology might be right for static bend applications.

Working with semi-flexible PCBs has opened some unique opportunities that I believe are worth exploring. The idea behind semi-flex is simple yet effective: a circuit that can flex without the high cost associated with using polyimide materials, which are typically necessary for full flexibility. This means the PCB can handle moderate bending without the expense of materials traditionally required for a fully flexible circuit. In multiple scenarios, once I’ve introduced this technology to customers, they’ve fully embraced it and have incorporated it into their PCB designs many times over, replacing rigid-flex designs for limited or static bend applications.

Despite the advantages, semi-flex is still a relatively unknown technology. A small group of people understand what it is and use it regularly, but for most, it’s completely new, and they’re often amazed by the possibilities it brings. Many customers light up when they see how a semi-flexible circuit could work in their applications, especially since it brings flex into the rigid realm. This permits flexible applications while leveraging the manufacturing techniques of a typical multilayer or HDI factory. It’s a major advantage because, unlike fully flexible PCBs, semi-flexible boards don’t require specialized facilities, which can drive up costs and narrow production options.

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What are you going to do next year that is different from the past?

It is hard to believe we are rapidly approaching the end of another year. Reflecting and looking forward, it certainly appears that the more things change, the more they stay the same. The many challenges remain the same, namely adding critical technology, increasing sales, recruiting and adding and developing much-needed staff to both grow and replace those approaching retirement. And yes, doing all profitably. So what will you do this year that is different – and more importantly – better than you did last year or in past years? How will you commit your time, talent and treasure to outperform the industry or accomplish your goals? The time is now to figure out what you want to accomplish and how you will do it. If you want or need to make the new year an extraordinarily great one, here are a few suggestions for where to start.

Planning. It sounds trite, looks easy and at times feels like a waste, but it has been proven over and over that success begins by planning and continues through continuous work on the plan. In its most basic form, planning is simply thinking through what you want to – and with the available resources, can – do. As with any “to-do” list, it is essential to make sure that you are reaching for an attainable goal, that you have an idea of the cost in both dollars and man-hours, and you know how you will measure success or failure.

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The industry will face old and new challenges in the new year.

This year’s supply chain issues and looming economic uncertainty have many PCB buyers wondering about 2025.

Here are the top three challenges the PCB industry will face next year. How prepared are you?

Precious metals. The price of gold is up nearly 30% this year, hitting another all-time high last month. As a consequence, PCB buyers should expect a price bump in board pricing for both new and repeat orders.

Heightened concerns about inflation and economic stability continue to make gold an attractive safe haven. Even with hopes of a better economy next year, don’t expect prices to drop to 2023 levels any time soon.

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2025 could bring demand spikes and component availability tightening. Are you prepared?

Hurricanes Helene and Milton delivered unprecedented damage throughout the Southeast US. Rebuilding efforts will take years in some locations. In western North Carolina, some people lost their homes, their families and their employers. In those cases, it isn’t a matter of just rebuilding a home; they are rebuilding their entire lives. Sadly, while everyone contributes when the disaster is in the news, those contributions stop when the news cycle moves on.

So, before I start my column on the business upside of natural disasters, I encourage everyone to remember the impacted communities. Personally, I’m budgeting to keep giving to charities helping those areas for the next several months. I’m also buying from companies in North Carolina to help local businesses stay in business.

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Four important lessons gleaned over a three-decade design career.

There’s an old saying among test pilots: “Any landing that you can walk away from is a good landing.” They also know that there are old pilots, there are bold pilots, but no old, bold pilots – or so the saying goes. If you want to hang around as a PCB designer, you can only hope to walk away from your mistakes with your career intact. So, this is a chance to learn from my mistakes from 35 years of design work.

Going all the way back to the ’90s finds me in my first PCB design role. I had just taken an internal transfer to the commercial side of the business after a couple of years of feeding from the government trough. My manager on the mil-spec side, Merrill, was a father of a dozen children and was an all-around nice guy, perhaps a bit of a pushover.

Before applying for the transfer, I wanted to talk with Merrill, so I came up behind him and asked if he wanted to go to Armadillo Willy’s, a local barbecue place, for lunch. I didn’t see that he had a sandwich in his hand and was about to take the first bite. Instead, the sandwich hit the desk with a thunk, and we were off to the restaurant. Such was his dedication to his people.

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Wise use of AI could be the key to our sustainability and survival.

AI is the technology of the day, and I have commented positively on its properties and potential many times in this column. Building AI into new products and services has become a marketing prerequisite. AI applications in the cloud offer easy access and fast answers to complex computing challenges, delivering great value for commercial organizations and novel services for consumers. And in devices such as PCs, smartphones and wearables, AI is the critical ingredient to enable the kinds of intuitive, human-like interactions people want to have with their tech today.

The AI in our smartphone cameras knows what our photographs should look like and adjusts the settings accordingly – a process that would take experts several minutes using Lightroom now happens inside our phones in milliseconds before we even see the picture. We even have bicycles that can warn the rider of a puncture with a tiny inertial sensor that integrates machine learning to monitor handling, giving the safety of a tire-pressure monitoring system (TPMS) without the expense of tire-pressure sensors.

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