Industry colleagues reunite after two years for in-person lunches with a side of unrestrained conversation.

I meet a certain friend periodically for lunch. I value his company and conversation. Time with him is never dull. He runs an EMS firm, also never dull. His work provides daily material for stories. He tells those stories well. Sometimes I’m privileged to hear them at our lunches. Talk flows with an easy and relaxed familiarity, a kind of relief. Sometimes the food gets cold. No matter.

Our discussions are more urgent now because the pandemic preempted our lunches for two years. We have a lot of pent-up opinions to catalogue and classify. Add to that winter’s natural chill, which enforces a certain introspection. Two years is a long time to accumulate vent-worthy prejudices. Like a trusted confidante, our resumed midday dialogue is most welcome – and good therapy.

These exchanges with my friend take place in a bullshit-free zone. No topic is sacred. No opinion is off-limits. Salesmanship and posturing are implicitly discouraged. Aside from the standard business-related talk, we risk diverting into politics, history, science, philosophy, religion, child-raising, youthful folly, renewed inflation, government, taxes, hiring difficulties – whatever suits us at that moment.

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He has many opinions, as you would expect of an EMS CEO. Sometimes I don’t agree with them, but that’s okay because sometimes he doesn’t agree with me. Those sincere, but always respectful, differences are what make our luncheons so refreshing, interesting and educational. And now, long anticipated. There are no hidden agendas. It’s amazing what one can learn when keeping an open mind and not trying to pitch something. Perhaps an unheralded benefit of the pandemic is the stripping away of many pretensions. Life’s too short, as has been made crystal clear these past 24 months.

So many things have changed. We compare notes in our customary judgmental way. Items that may have seemed important only two short years ago no longer seem to matter. So many things have also stayed the same. People can still be obtuse, stupid, unthinking and intolerant. Colleagues can still be greedy, controlling, inconsiderate and intimidating. All this can be accomplished while social distancing and being fully vaccinated and boosted. Some use the pandemic as cover for bad behavior, masking moves they intended to make anyway. Covid simply furnished a readymade pretext.

Our discussions make use of a newly expanded vocabulary. Think of the neologisms we’ve learned: supply chain; spike protein; herd immunity; viral load; mRNA vaccines. We’re all amateur epidemiologists now with an expanded lexicon of excuses when things don’t go to plan: Los Angeles Harbor; Donbas/Ukraine; Xinjiang; reshoring.

We’ve aged at an accelerated rate. Commitments are now hedged. Everything is qualified and tentative. My friend and I note the prevalence of more nuanced language – after normal was redefined.

“If all goes well…”

“If everything arrives on time…”

“If everybody stays healthy…”

“If nobody gets sick…”

“If the flight isn’t cancelled…”

“If the shipment isn’t held up…”

“If the test is negative…”

If.

Many might add, “God willing.”

Most understand the qualifiers. Understanding is often a function of age, although it is risky to generalize. We all know wise millennials and aged fools. The minute you generalize is the instant you are proved wrong, and you have the lesson of oversimplification and snap judgment thrown back in your face. The story of my life. (It keeps me humble.) But the fact remains, in my experience – and that of my lunch companion – most opt to muddle through rather than make a scene of futile protest. Mercifully, neither of us has experienced debates about masking adjudicated with fistfights yet.

What exactly have we learned? Are we smarter and wiser, or warier from the experience? My friend and I wrestle with that one. Lunch does indeed grow cold. The conversation gets hot.

Our discussion turns to communication skills among colleagues and coworkers. One unsung skill that pays dividends is the ability to ascertain and describe a situation, so it is comprehensible to a third party. That seems obvious enough. The surprising truth is many can’t do it, or do it badly, resulting in much time expended, reexplaining the original problem to the intended recipient. We lament the hours lost rectifying misunderstandings that never should have happened, due to a basic lack of clarity in stating the issue.

Breaking down problems into easily digestible bites (or bytes) is a gift, a real advantage for those who have it. Communicating those bites (or bytes) to interested laypersons so they understand and can act on them is a sublime gift. An articulate engineer who can distill a technical challenge to its simplest terms for nontechnical laypersons, such as buyers or managers, who can effortlessly switch between those laypersons and technical peers, is golden. And almost impossible to find.

Equally scarce are those whose radiological skills can clearly describe the content of an x-ray image to an engineer. The recipient doesn’t always know – or admit to knowing – what it is they are looking at.

The same goes elsewhere in companies for HR or accounting problems. Misinformation about 401(k) policies or charts of accounts can drive comprehension off the rails, leading to more time wasted. Once derailed, it’s hard for the recipient to mentally regain proper course. Just as with articulate engineers, plain-speaking HR specialists and literarily astute bookkeepers and accountants are in short supply, and doubtless not floating off the California coast waiting to be unloaded in bulk. Plug-and-play candidates to fill open positions are becoming an endangered species. We both agree we need to devote more time to training our own.

Communicating problems in easily digestible bites is a gift.

Our discussion turns to the private equity boom. My friend tested positive for private equity, as his firm has been acquired twice in the past four years. No known cure. He hopes the side effects are long-term, and he can cash out at an opportune time and move on to the next challenge, or maybe no challenge at all. (Ain’t capitalism grand?) Whether his company is more competitive as a result is an open question that only time will answer. Whether his employees will remain employed as the debts mount and the spreadsheets are deployed to justify the metrics is another. (Their feelings about the transactions were not available at press time.) One senses a reaction akin to a Russian conscript confronted with the imminent prospect of a Ukrainian winter sightseeing tour: high risk, abundant stress, with plenty of question marks about the future.

My turn. I describe with some exasperation the junior investment bankers and family office acquisition companies that leave friendly voicemails or emails about twice monthly, reminding me of my actuarial status through their queries about our company’s future ownership. So solicitous. A favorite approach comes from ex-military officers. Like this:

I’m a West Point graduate and former Blackhawk helicopter pilot interested in buying a business in the PCBA testing and inspection services industry with $5 million to $20 million in annual sales. The other day, I came across your company and am reaching out to learn more.

I can offer a distinct transition opportunity for you as someone who will appreciate the hard work you've put into the business, take care of the valued members of your team, and build upon what you've established. As a company commander in the Army, I always placed the mission and my people first – and that’s exactly what I’d do with your company.

Hmm. A Blackhawk raid on a delinquent account for past-due receivables would leave an indelible impression. Distinct transition opportunity indeed.

Or this:

I hope December is off to a great start for you and the team at Dataset (sic). I'm reaching out today because I’m an experienced operations leader looking to acquire and grow a (sic) electrical and electronic manufacturing company. If you’ve ever considered handing over the reins and taking some chips off the table (i.e., selling some or all of Dataset), I would love to discuss the opportunity to carry on your legacy.

As a prior naval officer with years of operational leadership experience, I have a commitment to service and am passionate about a company’s mission and employees. I work with a core group of investors experienced in acquiring and growing high-performing companies like Dataset, and I am committed to working with the experienced management team you have put in place.

If you're interested in discussing your options, please let me know some times over the next week that work for a quick call. I understand this can be a sensitive topic, so please know I will maintain strict confidentiality in our discussions.

Lieutenant, now hear this! December was off to a great start until we received your email.

“Operational Leadership Experience” begins with knowing the correct spelling of the target company. It’s D-A-T-E-S-T. Please direct your service and commitment to doing your homework. Speling is @ sensitif topik.

For those who embrace pacifism, or at least a less “regimented” approach, there’s this:

I'm following up on a letter I sent you last week that discussed my serious interest in your business and whether you've considered transitioning ownership of your company. If so, I would very much appreciate the opportunity to further discuss a potential option with you.

As I mentioned in my letter, I founded my company with the intention of acquiring and operating a business in the testing and inspection industry, and I'm particularly interested in your company. If this sounds like an option you're interested in discussing, and you (generally) meet the criteria listed in my previous email and attachment, please contact me using this email address or the phone number below. I've also attached a brochure that further explains my background.

As with many, this pitch reads like a rich kid with family money looking to either fill his idle time or fulfill the thesis requirement for his MBA graduation project.

The pickup line is often some variation of the same theme: I’ve often wanted to get into the testing business and run a testing company on my own... Like they’ve been lying awake at night all their life, harboring this elusive Test Engineering Dream, and now it’s within their third-party-funded grasp.

Interestingly, the prospective acquirers are all male. In all the years of receiving such inquiries, I have yet to receive a single proposal from a female aspirant. Take from that what you will. As my companion does.

We part ways, content in being back together, sharing knowledge and swapping stories about our dysfunctional, yet thriving, industry, and reimagining the New Normal. The more things change....

ROBERT BOGUSKI is president of Datest Corp. (datest.com); rboguski@datest.com. His column runs bimonthly.

Register now for PCB East, the largest electronics technical conference and exhibition on the East Coast. Coming in April to Marlboro, MA.

The metaverse offers opportunity for escapism and empowerment.

Market research published last summer suggests the total AR/VR market will top $700 billion by 2025, suggesting a compound annual growth rate close to 75%. Those are amazing statistics, although we know investment in virtual and augmented reality has surged during the pandemic. Spending on VR has increased, particularly among consumers constrained to stay at home for extended periods. They have time, and they’re bored. But professional applications are also expanding quickly in marketing, retail, healthcare and manufacturing.

As a concept, AR/VR is closely connected with another emerging phenomenon: the metaverse. The distinction between the two is quite blurred. The metaverse is perhaps best envisioned as an alternative reality whose scope extends throughout the entire internet and into the real world. Although there will be elements of virtual reality, and a VR headset will provide one means of entering the metaverse, the big tech giants are thinking much bigger. Facebook’s parent company has even changed its name to Meta, a clear expression of its ambitions.

We can expect this alternative reality to start becoming accessible through gaming and entertainment applications. People will exist and move around as avatars, go to shops, attend concerts. The chance to style our appearance and create our own reality is a fantastic opportunity for escapism. And who could blame anyone seeking an escape from the real real world?

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Important opportunities exist to improve our working lives, however, as well as the quality of services such as healthcare and emergency first response. With the benefit of instant access to building records through the internet, police or firefighters can capture information about the layout, occupants and fire-escape routes within their field of view to preserve their own safety and provide more effective support to those inside.

FIGURE 1. Expect VR headsets to use flex circuits and IMS to reduce size and improve thermal management.

The opportunities to enhance mental well-being are perhaps even more profound, particularly in the aftermath of the pandemic. The numbers of people suffering from anxiety-related disorders such as agoraphobia are expected to have increased. Those already suffering, having been compelled to stay indoors for extended periods, will likely have experienced setbacks in their battle. The metaverse could greatly expand the prospects for treatment by providing a controlled environment for a patient to enter, move around in, and deal with challenges that are carefully designed to help build confidence.

In a similar vein, metaverse technology can have a democratizing effect on formerly specialized areas of research, like sports performance. Elite sportspeople are known to employ visualization to prepare mentally for high-pressure events. Rehearsing their responses helps fine-tune performance and strengthen the self-control to achieve their ultimate goal. The desire for outstanding achievement is common, yet few can get the right help to use visualization effectively. The metaverse can provide a suitable environment to try it out, with the aid of online courses delivered by your own personal coaching avatar.

Of course, much depends on the availability of suitable software to create these environments and challenges. The scale of the internet can come to the rescue here, enabling facilities to be made available on a similar basis to today’s mobile apps: Visit your metaverse store for low-cost or even free apps, possibly monetized on a subscription basis or through in-app purchases.

Then there is the question of hardware. Apple is reportedly working on a VR headset that is expected to be extremely lightweight – less than one pound, with later models weighing even less. Of course, headset weight is a key metric for any VR application to avoid discomfort. Weight is even more important in the metaverse, however, where users will expect to be comfortable for extended periods.

Numerous challenges must be overcome when packaging high-computing performance into a wearable form factor. Effective thermal management, of course, is extremely important and a huge challenge. In addition to lightweight for comfort, designers will be under pressure to create attractive designs people will want to wear. We can expect creative solutions, particularly using shaped, insulated metal substrates.

On the other hand, the supply of space-saving technologies like flexible printed circuit (FPC) will experience increased pressure. The automotive sector is already placing a huge demand for FPCs, as vehicle electrification continues to rise. It is reckoned future electric vehicles could contain more than 100 circuits on FPCs.

We can also look forward to exciting developments in sensors for contextual awareness. Leading MEMS sensors are already integrating small, embedded machine-learning cores that enable smarter functionality and faster response than their predecessors. Sensing techniques also are undergoing a significant change with the advent of sophisticated depth-sensing based on infrared time-of-flight measurements. These enable much faster and more energy-efficient 3-D perception than conventional imaging techniques. The sum of all these parts could deliver compact, stylish, low-power and comfortable wearables that enable us to exist quite naturally in the metaverse.

As this concept evolves, I am sure the most successful applications will be those that enhance our connections with each other. I would compare it with the original Facebook, which overpowered competitors and predecessors simply by offering more and better ways for people to interact, in real-time and through various groups, to share as many aspects of their lives and interests as they wish.

No doubt escapism and entertainment will be the main priorities for a sizeable number of metaverse users, but I see many opportunities to help people improve their well-being, achieve ambitious personal goals, and enhance working experiences. It does have great potential to make the real world a better place. 

ALUN MORGAN is technology ambassador at Ventec International Group (ventec-group.com); alun.morgan@ventec-europe.com.