Features Articles
Cost remains king, even as buildup substrates take hold.
In the latest issue of the Global Semiconductor Packaging Materials Outlook, organic substrate represents more than one-third of the semiconductor materials market. The main reason for this high value is the growth of flip-chip substrates, which are typically more expensive than wirebond packages.
Quick, how many persons active in the SMT industry today have managed a major equipment supplier, a major materials supplier and an EMS company? Not many, we’re guessing. Indeed, Pat Trippel may be the only one, and even then, he’s not directly in charge of the latter.
Selling an innovative value proposition means showing the idea has worked for similar end-customers.
We get paid to report what is, not what is wished.
A hackneyed maxim says that PCBA testing is a non-value-added activity. Really? Did you know PCBA testing has the unique ability to make revenue out of thin air? If that isn’t creating value, then what is?
Press Releases
- KIC to Exhibit at Four SMTA Expo & Tech Forums in August
- Genie Electronics Leverages Cetec ERP for Superior Efficiency and Customer Service
- Automatic Nozzle Height Adjustment Reduces the Potential for Soldering Defects in Wave Soldering Processes
- BTU International Appoints E-Tronix as Its Representative in Six States