As the wise man says, If you have a good story to tell, tell it.

This is a good story.

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Don’t confuse your virtual partner’s competency with your own.

If I’m not mistaken, the primary goal of any business is to maximize profits by selling goods or services (or a bundle of both) to customers. In our industry, based on its history, you might be tempted to swap the word “make” for “maximize,” but we all struggle to attain that primary goal.

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While product received may be flawless, the buying experience may still be painful.

In business, as in life, sometimes the little things make all the difference. Those are the small details that in the hustle and bustle of daily life are so easy to overlook. Recently I was reminded of their importance.

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