It’s the beginning of a new year. Hard to believe the last one is gone, especially as it was not bad, as years go. Some years are more special than others.
If I’m not mistaken, the primary goal of any business is to maximize profits by selling goods or services (or a bundle of both) to customers. In our industry, based on its history, you might be tempted to swap the word “make” for “maximize,” but we all struggle to attain that primary goal.
In business, as in life, sometimes the little things make all the difference. Those are the small details that in the hustle and bustle of daily life are so easy to overlook. Recently I was reminded of their importance.