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EL PASO, TX – Susan Mucha of Powell-Mucha Consulting Inc. will present on ways EMS companies can find and grow accounts in today’s volatile economy, as part an upcoming IPC-sponsored curriculum aimed at EMS program managers and executives.
 
The tutorial will be held April 2, as part of the IPC EMS Program Management Training & Certification program during the Apex trade show.
 
Topics to be covered include assessing business models and developing a value proposition suitable for a target market; stretching marketing dollars while increasing industry visibility; shortening the sales cycle through more effective use of sales and marketing resources; integrating the program team into the selling process; developing the most competitive value proposition through better understanding of the selection team, and developing long-term business growth plans.
 
This tutorial pulls from principles outlined in Mucha’s book, Find It, Book It, Grow It. – A Robust Guide to Account Acquisition in Electronics Manufacturing Services.
 
For more information, visit http://www.ipcapexexpo.org/html/main/programs-for-executives.htm.
 
HANAU, GERMANYHeraeus has acquired BASF Catalysts’ thick films and ceramic colors business in East Newark, NJ.
 
Financial terms of the transaction were not disclosed.
 
BASF's materials are used in electronics and decorative applications.
 
Heraeus is one of the world’s largest materials suppliers, with product revenues of €3 billion.

MUNICHSiemens Electronics Assembly Systems became operational Jan. 1 as a legally separate company within the Siemens technology conglomerate.
 
This step signaled the end of the so-called “carve-out process,” begun in 2008, the firm reports. The new company handles the Siplace placement machines and related assembly equipment lines.
 
In addition, the company’s restructuring program is entering a second phase. Plans call for further streamlining of the company’s global processes, and consolidation of its development and manufacturing capacities. The firm did not provide further details.
 
TOKYO -- Panasonic Corp. will cut 560 jobs and close two plants in Asia, the company said today.

The sites set for closure are in Malaysia and the Philippines. About 500 workers will be laid off in Malaysia, and 60 more in the Philippines.

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PEMBROKE, BERMUDA -- Tyco Electronics reported first-quarter sales dropped 21% from a year ago, and the GAAP operating loss swung to a loss on lower demand and poorer margins. 

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EINDHOVEN, NETHERLANDS -- Royal Philips Electronics swung to a fourth-quarter loss of $1.9 billion and sales fell 9% to $10.1 billion in the quarter.

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