EL PASO, TX – Susan Mucha of Powell-Mucha Consulting Inc. will present on ways EMS companies can find and grow accounts in today’s volatile economy, as part an upcoming IPC-sponsored curriculum aimed at EMS program managers and executives.
The tutorial will be held April 2, as part of the IPC EMS Program Management Training & Certification program during the Apex trade show.
Topics to be covered include assessing business models and developing a value proposition suitable for a target market; stretching marketing dollars while increasing industry visibility; shortening the sales cycle through more effective use of sales and marketing resources; integrating the program team into the selling process; developing the most competitive value proposition through better understanding of the selection team, and developing long-term business growth plans.
This tutorial pulls from principles outlined in Mucha’s book, Find It, Book It, Grow It. – A Robust Guide to Account Acquisition in Electronics Manufacturing Services.
MUNICH – Siemens Electronics Assembly Systems became operational Jan. 1 as a legally separate company within the Siemens technology conglomerate.
This step signaled the end of the so-called “carve-out process,” begun in 2008, the firm reports. The new company handles the Siplace placement machines and related assembly equipment lines.
In addition, the company’s restructuring program is entering a second phase. Plans call for further streamlining of the company’s global processes, and consolidation of its development and manufacturing capacities. The firm did not provide further details.
PEMBROKE, BERMUDA -- Tyco Electronics reported first-quarter sales dropped 21% from a year ago, and the GAAP operating loss swung to a loss on lower demand and poorer margins.